🚧 Site WIP · building in public

Media Engineer, Social.
Built for developer culture.

DevRel · Content Creator · Writer · Socials Manager

10+ years growing personal brands, developer communities, and brand socials. I create content that developers actually want to watch and read. I also basically live on Twitter lol.

28K Twitter grown
30M+ Views on X
150K Newsletter scaled

Background

WeAreDevelopers • Founding DevRel
Owned social strategy across X, TikTok, Instagram, YouTube, and the Hashnode blog: daily content across video, threads, and visuals. Grew the X community from 3K to 24K and the newsletter from 25K to 150K, with social as the primary acquisition channel. Produced ticket-sales content and social video that directly drove attendance to World Congress Berlin.
3K → 24K community 25K → 150K newsletter World Congress Berlin multi-platform
Lead DevRel • Co-Founder & DevRel
Co-founded and built a global community for Developer Relations professionals. Produced branded content campaigns for technical clients including Mina Protocol, SubQuery Network, and VapiAI: blogs, videos, live streams, podcasts, and Twitch streams. Hosted Twitter Spaces and live series, led creator partnerships, and managed campaign budgets across Web2 and Web3 brands.
co-founder branded campaigns web2 / web3 team leadership
Hashnode • DevRel
Managed and grew social channels across X, TikTok, YouTube, and the Hashnode blog, increasing followers and engagement across all platforms. Created onboarding and tutorial content for Rix.ai, drove user adoption, led creator partnerships, and grew the Hashnode Discord through events, hackathons, and live streams.
devrel multi-platform creator partnerships
DevClub • Founder
Founded a community for developers breaking into tech, working with AI, and leveling up. Grew the Discord to 2K members, the newsletter to 800, and an IRL community of 50, with meetups in Barcelona and Brussels, and guests like Quincy Larson (freeCodeCamp) and Francesco (Zerops). Wrote and managed the newsletter, blog, and community content end to end.
founder community building IRL meetups newsletter + blog

Content • Video

Vercel just shipped eve
Vercel just shipped eve: Next.js for agents
Breaking down the eve release from Ship London 2026. Created same-day.
same-day content developer culture TikTok / Shorts
1 minute intro
1 minute intro: who I am and what I've done
A quick look at my background, experience, and what I bring to a developer-focused social role.
content strategy developer audience
WeAreDevelopers Event Montage
WeAreDevelopers • Event Montage
Live-event content turning conference moments into shareable social video.
event content video editing on-site capture
Interview with Francesco Ciulla
Interviewed by Francesco Ciulla
A long-form conversation on DevRel, content, and building in the developer community.
interview long-form developer community

Vercel posts


Content • Audio

Podcast Episode • Spotify
Long-form audio content covering developer tools, community building, and the creator economy in tech.
podcast spotify long-form
Twitter Space • Live Audio
Live conversation with the developer community. Real-time engagement, Q&A, and discussion.
twitter spaces community live

Content • Writing

How documenting my work & building a community got me an internship and job opportunities
The story of "The Proof of Work": a Reddit post that hit the front page of r/learnprogramming, a Discord community that grew past 1,500 members, and how it led to a personally-mentored internship within a month. On networking, building in public, and why the quality of your connections matters more than your follower count.
building in public community long-form

Community • Livestreams & Shows


Cosigns & Community Love


WeAreDevelopers • On the Ground


Viral Moments

Thank you Javascript viral tweet - 15M views
"Thank you Javascript." • 15M views
A trend I started. One tweet, one photo, two words. The simplest content often travels the furthest.
15M views trend starter viral
@DeniTechh X profile • 24K followers, Thank you Javascript pinned
@DeniTechh • 24K followers, "Thank you Javascript" pinned
The viral tweet pinned to a profile I grew to 24K, all organic.

Memes & Banter

WeAreDevelopers replying stop posting selfies and get to work
Brand banter • WeAreDevelopers in my replies: "Stop posting selfies and get to work." 😄
David J. Malan of CS50 Harvard retweeting Deni
Retweeted by David J. Malan • CS50, Harvard (90K+)
Find 10 differences meme tagging DeniTechh
The community memes about me too: "find 10 differences"

Also: a track record of growing accounts

180K @archi.mado: scaled her IG
70K @archi.mado: her TikTok
28K My personal X account
2K+ Dev community on Discord
4K My TikTok
16M Views: "Thank you Javascript" trend started

Achievements

Started & finished a 100-Spaces-a-day challenge, some Spaces with 500+ listeners
Hosted live Twitter Spaces, some with 2K+ listeners
Started a 100-days-of-Spaces challenge: YK (CSDojo), Francesco & 45+ others joined
Ran weekly livestreams & Discord catch-ups that helped members land jobs
Viral posts on r/learnprogramming, front page of the subreddit
First-class university representative
Winner of a game design workshop
Organised meetups in London, Antwerp & Barcelona

Newsletter

Read, learn, build · every week.
COMING SOON
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